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Aimed at both younger and older generations of ethnic Chinese women, Nike, the world's largest supplier of athletic shoes, apparel, and equipment, strategically departs from the brand’s usual ad campaigns that feature idolized professional athletes. By doing so, Nike expands its brand appeal to ordinary Chinese people, leveraging cultural symbolism and nostalgia to engage these viewers.  The ad effectively uses cultural symbolism in Hong Bao, which is central to Chinese New Y

A seemingly thought-provoking film made to raise awareness about sustainable food production turns out to be an advertisement for a widespread fast food chain’s new game campaign. This video starts with a simple yet clear message: the harsh reality and cruelty of animal farms worldwide. The protagonist, a scarecrow, is seen as an innocent victim being controlled by robotic crows. The scarecrow represents Chipotle. Typically, a scarecrow is a protector used to keep crows from

South Korea is known for its thriving plastic surgery industry. Korea easily has the highest rate of plastic surgery per capita in the world, and it is estimated that between one-fifth and one-third of the women in Seoul have undergone plastic surgery. With that being said, many public areas with a lot of people have plastic surgery advertisements. These advertisements are usually placed on the streets or in areas like subway stations. Some regions with many plastic surgery c