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McDonald's Is More Than Just a Fast Food Chain
McDonald’s, the world's biggest fast-food chain, is known for many things. Bringing family together, however, isn’t one of the first...
Jio Kim
Feb 233 min read
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A heartwarming short film– a marketing scheme in disguise?
A seemingly thought-provoking film made to raise awareness about sustainable food production turns out to be an advertisement for a...
Jio Kim
Feb 112 min read
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Nike's Cultural Chase
Aimed at both younger and older generations of ethnic Chinese women, Nike, the world's largest supplier of athletic shoes, apparel, and...
Jio Kim
Jan 242 min read
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Lego's "Build the Future"
Lego is one of the most popular brands in the children’s toy market, with successful film and magazine franchises following their Lego...
Jio Kim
Jan 71 min read
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