Aimed at both younger and older generations of ethnic Chinese women, Nike, the world's largest supplier of athletic shoes, apparel, and equipment, strategically departs from the brand’s usual ad campaigns that feature idolized professional athletes. By doing so, Nike expands its brand appeal to ordinary Chinese people, leveraging cultural symbolism and nostalgia to engage these viewers.  The ad effectively uses cultural symbolism in Hong Bao, which is central to Chinese New Y

A seemingly thought-provoking film made to raise awareness about sustainable food production turns out to be an advertisement for a widespread fast food chain’s new game campaign. This video starts with a simple yet clear message: the harsh reality and cruelty of animal farms worldwide. The protagonist, a scarecrow, is seen as an innocent victim being controlled by robotic crows. The scarecrow represents Chipotle. Typically, a scarecrow is a protector used to keep crows from

South Korea is known for its thriving plastic surgery industry. Korea easily has the highest rate of plastic surgery per capita in the world, and it is estimated that between one-fifth and one-third of the women in Seoul have undergone plastic surgery. With that being said, many public areas with a lot of people have plastic surgery advertisements. These advertisements are usually placed on the streets or in areas like subway stations. Some regions with many plastic surgery c

McDonald’s, the world's biggest fast-food chain, is known for many things. Bringing family together, however, isn’t one of the first things that come to mind. Yet, the advertisement “McDonald's - Taste of Home” effectively brings up a sense of nostalgia for family and utilizes that sentiment to demonstrate that families can be connected even if they aren’t physically together.  The video follows a young woman living in a city far away from her family. At the time of the video

Crocs USA's "Sweet Shoes" campaign features a series of creative and playful images. These images compare Crocs being light like cotton candy and feeling like marshmallows. The imagery of Crocs being “light like cotton candy” emphasizes how light the shoes are. This comparison of Crocs with cotton candy highlights the comfort associated with wearing Crocs. Furthermore, comparing Crocs to marshmallows illustrates the cushioned quality of the shoes, evoking a sense of relaxatio

Over the last few years, there have been significant shifts in the culture of beauty. Nowadays, consumers want inclusivity, diversity, and authenticity. There’s a high demand to see inclusivity and representation in the images that consumers are buying. Many brands are taking advantage of this by challenging the assumption that makeup is only for women. Big brands still favor the traditional airbrushed look of makeup advertisements. It's refreshing to see one of the world's l

Coca-Cola’s #ShareaCoke Ad Campaign is one of their most successful campaigns and comes back every year during the holidays. The reason behind this campaign’s success is the personalized customer shopping experience, which makes customers excited about the product. Customers can add meaning behind each purchase when buying a Coke, thinking about sharing this Coke with a loved one. This emotional appeal encourages people to share happiness with others by purchasing this produc

Lego is one of the most popular brands in the children’s toy market, with successful film and magazine franchises following their Lego kits.  This Lego ad is a heartwarming message to children, encouraging them to follow their dreams. In this poster ad, a child is seen in a Lego astronaut costume, building the remainder of the costume with the slogan “ Build  the future.” The message is simple yet effective: follow your dreams. Through the use of the word “build,” the message

Recently, many people have been opting to consume healthier food alternatives. For others, consuming natural, organic, and healthy meals (those that are beneficial for your body overall) may not even be a priority. Thus, how did Heinz target both populations: those who will only choose to eat nutrient-dense foods and those who don't really care? The Heinz Company attempts to solve this issue in their ketchup advertisement. Heinz cleverly illustrates the naturalness of their p