Coca Cola's #ShareaCoke Campaign

Coca-Cola’s #ShareaCoke Ad Campaign is one of their most successful campaigns and comes back every year during the holidays. The reason behind this campaign’s success is the personalized customer shopping experience, which makes customers excited about the product. Customers can add meaning behind each purchase when buying a Coke, thinking about sharing this Coke with a loved one. This emotional appeal encourages people to share happiness with others by purchasing this product. The #ShareaCoke campaign also provides consumers with a valid reason behind buying a product instead of it having no specific purpose. With these personalized messages, consumers can buy a Coke with the sole intention of surprising another individual with it. 

By purchasing one of these customized Coca-Cola bottles, people can reward loved ones with a cherishable memory and make something as simple as drinking Coke into a meaningful experience.